Free UTM Link Builder

Create Trackable URLs for Marketing Campaigns

Generate UTM parameters to track your marketing campaigns in Google Analytics. Perfect for social media, email campaigns, paid advertising, and any marketing channel.

Build Your UTM Link

Website URL * (The page you want to link to)

Campaign Source * (utm_source)

Campaign Medium * (utm_medium)

Campaign Name * (utm_campaign)

Campaign Term (utm_term) - Optional

Campaign Content (utm_content) - Optional

UTM Parameters Guide

utm_source *

Where the traffic comes from

Examples: google, facebook, newsletter

utm_medium *

The marketing medium

Examples: cpc, social, email, banner

utm_campaign *

Specific campaign name

Examples: summer_sale, product_launch

utm_term

Paid search keywords

Examples: running_shoes, seo_tools

utm_content

To differentiate similar content

Examples: header_link, sidebar_banner

💡 UTM Best Practices

• Be Consistent: Use standardized naming conventions
• Keep it Simple: Use lowercase and avoid spaces
• Be Specific: Make parameters descriptive
• Test Your Links: Always test before launching campaigns